When in doubt...

Juicing The Root / Root Juicing
SEO term

Refers to building backlinks to the homepage or “root” of a target website in order to build domain authority/power.

Suitable Link Types

Guest posts

Contextual links in new blog posts on other sites.

Link insertions

In-content links in aged blog posts on other sites.

  • Serptrust
  • Outreach Warriors
  • Russ Lobo
  • and sooo many more

HARO links

Help A Reporter Out: Journalists have questions, you pitch your answer and hope to get featured on a decent authority news site, with a link back of course.


Links from biz directories, good for anchor diversification, brand signals and geo-signals.

Q&A links

Forum threads, Quora links, etc. People link out from Q&A sites all the time, so why not make them link to your site.

Press releases

Media distributed articles about something newsworthy around your brand/site.